You need to have something to sell on your website. When I first started, I didn’t have my own website,
I didn’t have my own products and I was simply trying to get people to buy other people’s products for a
small commission. Unfortunately that didn’t get me very far, and it wasn’t until I realised that I needed to
have my own site, selling my own products that I started to make any money. There are a few approaches
you can use here. One is to create your own products, another is to sell other peoples products, and a
third is to get private label licenses to products so that you can brand them and put your own name on
them (this is the most profitable, but generally it is the most expensive).

Creating your own products

If you have any programming experience, you may be able to create your own products. Chances are
though, you’re not a programming whiz (neither am I). In this case, there are also places online where
you can pay to have products created for you. Sites like http://scriptlance.com/ and http://elance.com/ are
sites where programmers bid to create your product. The basic idea is that you submit a project, and then
different programmers will give you their price to complete it for you. Sometimes the cheapest bid is not
always the best, so you should check out each potential bidders’ CVs to see some of their other work
before committing to it. However, these sites are great places for getting software applications developed
very cheaply, which is ideal if you are on a limited budget.

Software is not the only thing you can sell online. You can also write an eBook about anything. As long as
people are interested in a certain field, then you can create a product. If there is something that you are
particularly interested in then you can write an ebook about that. The great thing about ebooks is that there
is no physical shipping involved. All you do is send buyers to a secure download area after they pay you
and they can download it instantly. You can take sales 24 hours a day, 7 days a week when you have your
own website and product set up. Many online marketers start by creating their own product like this, just
by writing about something they are interested in. It’s true that if you are passionate about something, and
know a great deal about a certain topic, then you can create a high quality, fast selling product.

Selling other people's products

Obviously, a lot of people online can’t create a product or two every week or so, its just not possible. One
of the keys to my success in internet marketing was selling products that I had acquired resale licenses to.
A resale license allows a person to take someone else’s product and sell it on their own website, keeping
100% of the profits. Generally resale licences cost 2-3 times the cost of a product, and usually comes with
a ready made website for you to use. This may seem like a lot, but you have to consider that this is a one
time fee and you get to keep 100% of every sale you make. So you only need to make 3 sales of the product
to break even. Every sale after that is pure profit and you keep every penny.

This was how I started out making a significant amount of money online. I bought a bunch of resale rights
products, uploaded the ready made websites, and started promoting. Pretty soon I was making $400-$500
a week, and I still hadn’t had to create my own product! When the sales started coming in, I would take
s ome of my profits and reinvest it back into my business (this is ESSENTIAL in my opinion) to buy more
products. This helped me grow my business, my reputation online, and most importantly…my bank
balance!

You have to know what kinds of products to buy though. It’s no good buying products that people don’t
want, or that are overpriced. The way I judge is this: I ask myself “Would I buy it if I saw the site?”. Put
yourself in the buyer’s shoes. If you get excited about a certain product, then chances are that other people
will too, and you’re likely to be able to sell it on your site successfully.

If you have no experience in product creation, or simply don’t have the time, resale rights products are the
ideal products to get your online business off the ground. If time is an important factor, and you want to
establish your business quickly, then this method takes all the time, expense and headaches away from
trying to create your own products.

Once again, I would recommend that with any money you make, you should reinvest anywhere from
25%-50% BACK into your business. This is essential in my opinion and will help you grow your business
quicker. You have to keep moving forward in business. Look at Coca Cola or MacDonalds. Their
companies are huge, everyone knows about them, but they still constantly come out with new flavor drinks,
or different Happy Meal Toys. This is key to their success and is just one of the reasons for their market
domination.

Private Label Products

The final type of products I am going to talk about are ones where you receive Private Label licenses.
So what is a private label license?

Essentially it is a resale license but with HUGE advantages. A simple resale license means that you can
only sell the product in it’s original form, with the original developer still retaining all the copyright etc. A
private label license means that YOU get full rights to the product. You can put your name on it, you can
customize it, you can change the name of the product, practically anything you want. Essentially this is
the best type of license you can obtain, but because of that it is also the most expensive. Whereas resale
rights licenses could cost a couple hundred dollars, a private label license could cost anywhere from $200 up to $500!

So why is it worth getting private label products?

That’s a good question, but it is better answered when you realise that the sales process isn’t just
restricted to the product website. Here are a few things you can do when you have a private label license
to a product:

• Put Your name on the product: Increase your reputation and get people to know who you are.
• Sell the product as it is on your own website.
• Add links to your other products, within the main product. For example, if you have a private label
ebook, you can edit the book and add in links for all your other products, thus making you more money.
• Sell licenses to other people. You could start selling resale licenses to other people for big $$$.
That way, they promote your product, but even though they keep the sale, you can still have your links
embedded in the products – so you get those sales.
• Sell customized versions to people. You can sell them a private label version with their name and
company info etc. You can charge hundreds of dollars for each private label version.

Do you see all the different ways that you can be making money with a private label product? Even after
the first sale is made, there are still lots of ways you can make even bigger sales afterwards. The
unfortunate thing is, the only way that you can have this type of leverage with a product is if:

a) You create it yourself. This can cost thousands when you consider paying a programmer, web designer
and graphic designer.
b) You purchase a Private Label license for the product, but as I said before, you could pay up to a
thousand dollars for just one license. Even though it is easy to make the money back, it is still a lot to
have pay upfront.

Alot of work for your own product development, or a good amount of money to sell other people's digital
goods. Whichever you choose, this is a good way to start making a living on line!!